Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WePay is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 101 other categories.

2 WePay is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 65 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 41 other countries.

2 WePay is leading in United States, Canada, Australia, Brazil and 33 other countries.