Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Wirecard is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 168 other categories.

2 Wirecard is leading in People & Society, Internet & Telecom, Marketing & Advertising, Email and 36 other categories.


1 Klarna is leading in most countries, including Sweden, Norway, Finland, Netherlands and 154 other countries.

2 Wirecard is leading in Germany, Croatia, Myanmar, Mauritius and 2 other countries.