Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Worldpay is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 208 other categories.

2 Worldpay is leading in Insurance, Reproductive Health, Chemistry, Immigration & Visas and 2 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, United States, Norway and 148 other countries.

2 Worldpay is leading in United Kingdom, Isle of Man, Jersey, Lao and 6 other countries.