Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Worldpay is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 218 other categories.

2 Worldpay is leading in Disabled & Special Needs and Nudism.


1 Klarna is leading in most countries, including Sweden, United States, Germany, Norway and 161 other countries.

2 Worldpay is leading in United Kingdom, Gibraltar, Guernsey, Jersey and 4 other countries.