Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Worldpay is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 140 other categories.

2 Worldpay is leading in Career & Education, Education, Software, Tourism and 26 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 47 other countries.

2 Worldpay is leading in United Kingdom, India, Australia, Ireland and 23 other countries.