Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Worldpay is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 211 other categories.

2 Worldpay is leading in Insurance, Disabled & Special Needs, Reproductive Health, Nudism and one other category.

Geography

1 Klarna is leading in most countries, including Sweden, Germany, United States, Norway and 153 other countries.

2 Worldpay is leading in United Kingdom, Isle of Man, Jersey, Uganda and 3 other countries.