Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Worldpay is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 140 other categories.

2 Worldpay is leading in Career & Education, Education, Software, Tourism and 22 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 44 other countries.

2 Worldpay is leading in United Kingdom, India, Ireland, Brazil and 27 other countries.