Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zombaio is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 159 other categories.

2 Zombaio is leading in Adult, Relationships & Dating, Gay, Lesbian, & Bisexual, Aviation and 2 other categories.


1 Zombaio is leading in most countries, including United States, Russia, Italy, Turkey and 40 other countries.

2 Klarna is leading in Sweden, Germany, Norway, Finland and 35 other countries.