Market Share by Top Websites

1 Pardot is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Klaviyo is still behind Pardot in all market share segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 11 other categories.

2 Klaviyo is leading in Lifestyle, Sports, Food & Drink, E-commerce & Shopping and 5 other categories.


1 Pardot is leading in most countries, including United States, Japan, United Kingdom, Canada and 91 other countries.

2 Klaviyo is leading in Australia, Brazil, New Zealand, Philippines and 47 other countries.