Market Share by Top Websites

1 Klaviyo is leading in Top 1M Sites and The Entire Web.

2 Pardot is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Science & Education, Finance and 9 other categories.

2 Klaviyo is leading in Lifestyle, Food & Drink, Sports, Home & Garden and 7 other categories.

Geography

1 Klaviyo is leading in most countries, including United States, United Kingdom, Australia, Canada and 122 other countries.

2 Pardot is leading in Japan, South Korea, Russia, Ecuador and 29 other countries.