Market Share by Top Websites

1 Klaviyo is leading in Top 1M Sites and The Entire Web.

2 Pardot is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Science & Education, Finance and 11 other categories.

2 Klaviyo is leading in Lifestyle, Food & Drink, Sports, Home & Garden and 5 other categories.


1 Pardot is leading in most countries, including Japan, India, China, Brazil and 75 other countries.

2 Klaviyo is leading in United States, United Kingdom, Australia, Canada and 74 other countries.