1
MediaMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, KnoopStat is clearly lagging behind, losing to MediaMetrics in all segments.
1
MediaMetrics has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Arts & Entertainment, Law & Government and 11 other categories.
2
KnoopStat is leading in Home & Garden and Pets & Animals.
1
MediaMetrics is leading in most countries, including Russia, Azerbaijan, Ukraine, Kazakhstan and 25 other countries.
2
KnoopStat is leading in Netherlands.