Market Share by Top Websites

1 Reflektion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, KnoopStat is clearly lagging behind, losing to Reflektion in all segments.

Websites Categories

1 Reflektion has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, E-commerce & Shopping, Sports and 14 other categories.

2 KnoopStat hasn't got a lead over Reflektion in any websites category.


1 Reflektion is leading in most countries, including United States, Canada, Germany, United Kingdom and 18 other countries.

2 KnoopStat is leading in Netherlands.