Market Share by Top Websites

1 SITO is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, KnoopStat is clearly lagging behind, losing to SITO in all segments.

Websites Categories

1 SITO has better usage coverage in more websites categories. Including Computers Electronics & Technology, Health, Science & Education, Sports and 8 other categories.

2 KnoopStat is leading in Heavy Industry & Engineering, Home & Garden, Pets & Animals and Vehicles.


1 SITO is leading in most countries, including United States, Indonesia, Japan, South Korea and 4 other countries.

2 KnoopStat is leading in Netherlands and Germany.