Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 Knowledge Networks is leading in Top 10K Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 33 other categories.

2 Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Arts & Entertainment and 10 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Japan, India, Canada and 12 other countries.

2 Knowledge Networks is leading in France, Argentina, Congo and Israel.