Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 Knowledge Networks is leading in Top 10K Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 34 other categories.

2 Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Arts & Entertainment and 9 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 13 other countries.

2 Knowledge Networks is leading in France, Tunisia and Singapore.