Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Knowledge Networks is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 38 other categories.

2 Knowledge Networks is leading in Arts & Entertainment, Visual Arts & Design and Music & Audio.


1 MerchantAdvantage is leading in most countries, including United States, Canada, Viet Nam, Germany and 13 other countries.

2 Knowledge Networks hasn't got a lead over MerchantAdvantage in any country.