Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Knowledge Networks is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.

2 Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Arts & Entertainment and 9 other categories.


1 Knowledge Networks is leading in most countries, including France, Israel, Japan, South Korea and 15 other countries.

2 MerchantAdvantage is leading in United States, Spain, United Kingdom, Italy and 8 other countries.