In terms of market share, Knowledge Networks is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, Business & Industry and 16 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Beverages and 8 other categories.
Knowledge Networks is leading in most countries, including Canada, Israel, Japan, South Korea and 23 other countries.
SUP media is leading in Russia, Ukraine, Montenegro, Australia and 3 other countries.