In terms of market share, Knowledge Networks is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Computer & Electronics and 17 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Law & Government and 9 other categories.
SUP media is leading in most countries, including Russia, Belarus, Germany, Australia and 4 other countries.
Knowledge Networks is leading in United States, Italy, France, Canada and one other country.