In terms of market share, Knowledge Networks is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, Religion & Spirituality and 18 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Beverages and 8 other categories.
SUP media is leading in most countries, including Russia, Ukraine, Germany, Belarus and 3 other countries.
Knowledge Networks is leading in United States, Canada and Gabon.