In terms of market share, Knowledge Networks is clearly lagging behind, losing to Vertical Leap in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 14 other categories.
Vertical Leap is leading in Tourism and Travel.
Knowledge Networks is leading in most countries, including Canada, France, Israel, Japan and 25 other countries.
Vertical Leap is leading in United Kingdom.