Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kontera ContentLink is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Kontera ContentLink has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 200 other categories.

2 Rubicon Project is leading in Chats & Forums, Accommodation & Hotels, Car Buying, Newspapers and 15 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 121 other countries.

2 Kontera ContentLink is leading in India, Indonesia, Philippines, Malaysia and 39 other countries.