Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kontera ContentLink is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Kontera ContentLink has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 132 other categories.

2 Rubicon Project is leading in News & Media, Sports, Chats & Forums, Games and 92 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Russia, Italy and 157 other countries.

2 Kontera ContentLink is leading in India, Pakistan, Bangladesh, Sri Lanka and 17 other countries.