Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kontera ContentLink is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Community & Society and 19 other categories.

2 Kontera ContentLink hasn't got a lead over Yahoo Ad Exchange in any websites category.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 64 other countries.

2 Kontera ContentLink is leading in India, Netherlands, Finland, Thailand and 9 other countries.