Market Share by Top Websites

1 MADS is leading in Top 10K Sites.

2 In terms of market share, KontextR is clearly lagging behind, losing to MADS in all segments.

Websites Categories

1 MADS has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Food & Drink, Law & Government and 6 other categories.

2 KontextR is leading in Adult, Business & Consumer Services, Computers Electronics & Technology, Community & Society and one other category.


1 MADS is leading in most countries, including Sweden, Latvia, India, Netherlands and 5 other countries.

2 KontextR is leading in Germany, Austria, Kyrgyzstan and Romania.