Korrelate is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 66 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Arts & Entertainment and 12 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Canada, Germany and 21 other countries.
Korrelate is leading in United States, Ukraine, Italy, China and 9 other countries.