Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 100 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 5 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, India, Canada and 30 other countries.
Korrelate is leading in United States, Philippines, Bolivia, Tanzania and 3 other countries.