Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 98 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 7 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, India, Canada and 33 other countries.
Korrelate is leading in United States, Bolivia, Peru, Ireland and one other country.