Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 85 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 5 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Canada, Australia and 22 other countries.
Korrelate is leading in United States, Croatia, Argentina, Israel and 5 other countries.