Korrelate is leading in Top 10K Sites and Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 100 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 5 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, India, Canada and 29 other countries.
Korrelate is leading in United States, Venezuela, Viet Nam, Singapore and 4 other countries.