Market Share by Top Websites

1 Korrelate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 50 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 16 other categories.

Geography

1 MSN Ads is leading in most countries, including India, Brazil, Germany, Czech Republic and 30 other countries.

2 Korrelate is leading in United States, Mexico, Canada, China and 11 other countries.