Market Share by Top Websites

1 Korrelate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 Korrelate has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 44 other categories.

2 Optimatic is leading in Games, News & Media, Marketing & Advertising, Online and 25 other categories.


1 Optimatic is leading in most countries, including Israel, Denmark, Canada, Brazil and 28 other countries.

2 Korrelate is leading in United States, Mexico, India, Philippines and 12 other countries.