Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Korrelate is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Home & Garden and 14 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Makes & Models, Business & Industry and 13 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Canada and 7 other countries.

2 Korrelate is leading in Egypt, Turkey, Spain, Germany and one other country.