Market Share by Top Websites

1 Korrelate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 Korrelate has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 35 other categories.

2 Optimatic is leading in Games, News & Media, Online, Marketing & Advertising and 25 other categories.


1 Optimatic is leading in most countries, including United Kingdom, Russia, Peru, Israel and 14 other countries.

2 Korrelate is leading in United States, Venezuela, Mexico, Canada and 10 other countries.