Market Share by Top Websites

1 Korrelate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Health, News & Media, Career & Education and 54 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 19 other categories.


1 PointRoll is leading in most countries, including Canada, India, Russia, Germany and 28 other countries.

2 Korrelate is leading in United States, Philippines, Mexico, Venezuela and 7 other countries.