Market Share by Top Websites

1 SalesForce Audience Studio / DMP (Krux) is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lead Forensics is clearly lagging behind, losing to SalesForce Audience Studio / DMP (Krux) in all segments.

Websites Categories

1 SalesForce Audience Studio / DMP (Krux) has better usage coverage in more websites categories. Including Science & Education, Arts & Entertainment, Food & Drink, Vehicles and 19 other categories.

2 Lead Forensics is leading in Heavy Industry & Engineering.

Geography

1 SalesForce Audience Studio / DMP (Krux) is leading in most countries, including United States, Italy, Australia, Canada and 118 other countries.

2 Lead Forensics is leading in United Kingdom, Ireland, Denmark, Czech Republic and 18 other countries.