Market Share by Top Websites

1 Lotame is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Krux is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 222 other categories.

2 Krux is leading in Basketball, Baseball, Automotive News, Winter Sports and 9 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 164 other countries.

2 Krux is leading in France, Denmark, Cote d Ivoire, Guadeloupe and 16 other countries.