Market Share by Top Websites

1 Lead Forensics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vizu is clearly lagging behind, losing to Lead Forensics in all segments.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 96 other categories.

2 Vizu is leading in People & Society, News & Media, Arts & Entertainment, Technology News and 34 other categories.


1 Lead Forensics is leading in most countries, including United Kingdom, United States, India, Netherlands and 87 other countries.

2 Vizu is leading in Bosnia.