Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites and The Entire Web.

2 Rakuten Retargeting is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Arts & Entertainment and 82 other categories.

2 Rakuten Retargeting is leading in Shopping, Business & Industry, Clothing, Health and 62 other categories.

Geography

1 LeadBack is leading in most countries, including Japan, Canada, Germany, United Arab Emirates and 48 other countries.

2 Rakuten Retargeting is leading in United States, United Kingdom, Australia, Brazil and 24 other countries.