Market Share by Top Websites

1 Rakuten Retargeting is leading in The Entire Web.

2 LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 91 other categories.

2 Rakuten Retargeting is leading in Shopping, Health, Clothing, Products & Shopping and 56 other categories.

Geography

1 LeadBack is leading in most countries, including Japan, United States, Canada, United Arab Emirates and 53 other countries.

2 Rakuten Retargeting is leading in United Kingdom, Australia, Brazil, New Zealand and 10 other countries.