Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 LeadBack is leading in Top 10K Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, People & Society and 91 other categories.

2 Rakuten Retargeting is leading in Shopping, Health, Clothing, Products & Shopping and 53 other categories.

Geography

1 LeadBack is leading in most countries, including Japan, Canada, United Arab Emirates, Argentina and 51 other countries.

2 Rakuten Retargeting is leading in United States, Australia, United Kingdom, Brazil and 13 other countries.