Market Share by Top Websites

1 LeadBack is leading in The Entire Web.

2 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Internet & Telecom and 78 other categories.

2 Rakuten Retargeting is leading in Shopping, Clothing, Business & Industry, Health and 69 other categories.

Geography

1 LeadBack is leading in most countries, including Japan, Canada, United Arab Emirates, Spain and 57 other countries.

2 Rakuten Retargeting is leading in Brazil, United States, Great Britain, Austria and 40 other countries.