Market Share by Top Websites

2 LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 82 other categories.

2 Rakuten Retargeting is leading in Shopping, Clothing, Health, Products & Shopping and 67 other categories.


1 LeadBack is leading in most countries, including Japan, Canada, Russia, Germany and 48 other countries.

2 Rakuten Retargeting is leading in United States, United Kingdom, Australia, Brazil and 16 other countries.