LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
LeadBack has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, People & Society and 82 other categories.
Rakuten Retargeting is leading in Shopping, Clothing, Health, Products & Shopping and 65 other categories.
LeadBack is leading in most countries, including Japan, Canada, United Arab Emirates, Italy and 50 other countries.
Rakuten Retargeting is leading in United States, United Kingdom, Australia, Brazil and 22 other countries.