Market Share by Top Websites

2 LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, People & Society and 82 other categories.

2 Rakuten Retargeting is leading in Shopping, Clothing, Health, Products & Shopping and 65 other categories.


1 LeadBack is leading in most countries, including Japan, Canada, United Arab Emirates, Italy and 50 other countries.

2 Rakuten Retargeting is leading in United States, United Kingdom, Australia, Brazil and 22 other countries.