Market Share by Top Websites

1 LeadBack is leading in The Entire Web.

2 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 79 other categories.

2 Rakuten Retargeting is leading in Shopping, Clothing, Health, Beauty & Fitness and 79 other categories.

Geography

1 LeadBack is leading in most countries, including Japan, Canada, India, Russia and 49 other countries.

2 Rakuten Retargeting is leading in Brazil, United States, United Kingdom, Australia and 45 other countries.