Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 LeadBack is leading in Top 10K Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 78 other categories.

2 Rakuten Retargeting is leading in Shopping, Clothing, Health, Products & Shopping and 66 other categories.

Geography

1 LeadBack is leading in most countries, including Japan, Canada, Germany, United Arab Emirates and 54 other countries.

2 Rakuten Retargeting is leading in United States, United Kingdom, Australia, Brazil and 14 other countries.