Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to LeadBack in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Internet & Telecom and 108 other categories.

2 ReTargeter is leading in Business & Industry, Real Estate, Finance, Career & Education and 51 other categories.


1 LeadBack is leading in most countries, including Japan, United States, Canada, United Kingdom and 86 other countries.

2 ReTargeter is leading in Philippines, Iran, Bangladesh, British Indian Ocean Territory and 8 other countries.