Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to LeadBack in all segments.

Websites Categories

1 ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 74 other categories.

2 LeadBack is leading in Travel, Accommodation & Hotels, People & Society, Shopping and 67 other categories.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 69 other countries.

2 ReTargeter is leading in India, Norway, Ukraine, Dominican Republic and 2 other countries.