LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 77 other categories.
LeadBack is leading in Travel, Accommodation & Hotels, People & Society, Shopping and 72 other categories.
LeadBack is leading in most countries, including Japan, United States, Canada, United Kingdom and 45 other countries.
ReTargeter is leading in India, Russia, Australia, Indonesia and 21 other countries.