LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 74 other categories.
LeadBack is leading in Travel, Accommodation & Hotels, People & Society, Shopping and 72 other categories.
LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 48 other countries.
ReTargeter is leading in India, Indonesia, Pakistan, Philippines and 10 other countries.