LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 74 other categories.
LeadBack is leading in Travel, Accommodation & Hotels, People & Society, Shopping and 72 other categories.
LeadBack is leading in most countries, including Japan, United States, Canada, United Kingdom and 52 other countries.
ReTargeter is leading in Indonesia, Russia, Philippines, Israel and 11 other countries.