Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to LeadBack in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Shopping and 82 other categories.

2 ReTargeter is leading in Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 67 other categories.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 65 other countries.

2 ReTargeter is leading in India, China, Pakistan, Bangladesh and 9 other countries.