Market Share by Top Websites

1 LeadBack is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to LeadBack in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Internet & Telecom and 103 other categories.

2 ReTargeter is leading in Business & Industry, Real Estate, Finance, Career & Education and 54 other categories.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 71 other countries.

2 ReTargeter is leading in Bangladesh, Belarus, Congo Republic, Iran and 5 other countries.