LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 74 other categories.
LeadBack is leading in Travel, Accommodation & Hotels, People & Society, Shopping and 65 other categories.
LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 60 other countries.
ReTargeter is leading in India, Bangladesh, Philippines, Colombia and 14 other countries.