LeadBack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Shopping and 75 other categories.
ReTargeter is leading in Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 75 other categories.
LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 56 other countries.
ReTargeter is leading in Indonesia, Philippines, Israel, Ukraine and 15 other countries.