Market Share by Top Websites

1 Unica is leading in Top 100K Sites.

2 In terms of market share, LeadLander is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 LeadLander has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 70 other categories.

2 Unica is leading in Autos & Vehicles, Health, Car Buying, People & Society and 51 other categories.


1 LeadLander is leading in most countries, including United States, India, Canada, France and 65 other countries.

2 Unica is leading in United Kingdom, Japan, China, Germany and 36 other countries.