Market Share by Top Websites

1 LeadLander is leading in The Entire Web.

2 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Health, Autos & Vehicles, People & Society, News & Media and 10 other categories.

2 LeadLander is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Finance and 5 other categories.


1 LeadLander is leading in most countries, including United States, India, Canada, France and 56 other countries.

2 Unica is leading in United Kingdom, Japan, Germany, Australia and 32 other countries.