OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Lookery in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Adult and 18 other categories.
LiftDNA is leading in Online Marketing, Music & Audio, TV & Video, Marketing & Advertising and 8 other categories.
LiftDNA is leading in most countries, including United States, Poland, Taiwan, France and 16 other countries.
Lookery is leading in Japan, Hong Kong and Saudi Arabia.