OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Lookery in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Adult and 16 other categories.
LiftDNA is leading in Business & Industry, Music & Audio, TV & Video, Marketing & Advertising and 6 other categories.
Lookery is leading in most countries, including India, Spain, United Kingdom, Israel and 27 other countries.
LiftDNA is leading in Tuvalu, United States, Timor-leste, South Africa and 6 other countries.