OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Magnetise Group in all segments.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Adult and 17 other categories.
Magnetise Group is leading in News & Media, Email, Weather, Philanthropy and 4 other categories.
LiftDNA is leading in most countries, including United States, Poland, Taiwan, France and 19 other countries.
Magnetise Group is leading in United Kingdom.