OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Magnetise Group in all segments.
LiftDNA has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, Software, Humor and 3 other categories.
Magnetise Group is leading in Business & Industry, Shopping, TV & Video, Clothing and one other category.
LiftDNA is leading in most countries, including United States, Tuvalu, Italy, Lithuania and 4 other countries.
Magnetise Group is leading in United Kingdom and Poland.