OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Magnetise Group in all segments.
Magnetise Group has better usage coverage in more websites categories. Including Business & Industry, Clothing, Music & Audio, TV & Video and 4 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Computer & Electronics, Software and 3 other categories.
LiftDNA is leading in most countries, including United States, Canada, France, South Korea and 9 other countries.
Magnetise Group is leading in United Kingdom, Russia and Saudi Arabia.