LiftDNA
4 websites

LiftDNA offers both free and paid options

http://www.liftdna.com

OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...

VS

Mass2
14 websites

Mass2 costs money

https://yashi.com/

Our unique platform enable advertisers and publishers to connect efficiently and effectively. We ensure brand safety, provide third party fraud detection, and offer viewability metrics to monitor the integrity of the campaigns we serve.

Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Mass2 in all segments.

Websites Categories

1 Mass2 has better usage coverage in more websites categories. Including Finance, Community & Society, E-commerce & Shopping, Hobbies & Leisure and 2 other categories.

2 LiftDNA is leading in Games.

Geography

1 Mass2 is leading in most countries, including United States and South Africa.

2 LiftDNA is leading in Morocco.