Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, People & Society and 66 other categories.

2 LiftDNA is leading in Food & Drink, Restaurants & Delivery and Relationships & Dating.

Geography

1 Mellow Ads is leading in most countries, including Brazil, Russia, Indonesia, India and 80 other countries.

2 LiftDNA is leading in Tuvalu, Australia, Timor-leste and Estonia.