OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Merchenta in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 15 other categories.
Merchenta is leading in Shopping, Clothing, Business & Industry, Home & Garden and 10 other categories.
LiftDNA is leading in most countries, including United States, Turkey, France, Poland and 19 other countries.
Merchenta is leading in United Kingdom, China and Ireland.