OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
LiftDNA is leading in Top 100K Sites.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Music & Audio and 16 other categories.
Merchenta is leading in Shopping, Business & Industry, Clothing, Home & Garden and 9 other categories.
LiftDNA is leading in most countries, including United States, Canada, Bulgaria, Germany and 13 other countries.
Merchenta is leading in United Kingdom, China, Jersey, France and 7 other countries.