OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Meta Network in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 25 other categories.
LiftDNA is leading in Business & Industry, Marketing & Advertising, Finance, Financial Management and 3 other categories.
Meta Network is leading in most countries, including Argentina, Mexico, Spain, Canada and 29 other countries.
LiftDNA is leading in Tuvalu, United States, Australia, South Korea and 11 other countries.