OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Meta Network in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 27 other categories.
LiftDNA is leading in Finance, Online Marketing, Marketing & Advertising, Financial Management and 5 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, Canada, China and 15 other countries.
Meta Network is leading in Spain, Argentina, India, Mexico and 10 other countries.