OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Meta Network in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Games and 13 other categories.
LiftDNA is leading in Business & Industry, Marketing & Advertising and Relationships & Dating.
Meta Network is leading in most countries, including Argentina, Spain, Mexico, Chile and 8 other countries.
LiftDNA is leading in United States, Sweden, South Africa, Vietnam and 7 other countries.