OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Mindset Media in all segments.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Health and 15 other categories.
Mindset Media is leading in Shopping, Music & Audio, Science, Consumer Electronics and 3 other categories.
LiftDNA is leading in most countries, including United States, China, Denmark, Venezuela and 16 other countries.
Mindset Media is leading in Argentina and Poland.