OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Mindset Media in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Business & Industry, Marketing & Advertising, Computer & Electronics and 4 other categories.
Mindset Media is leading in Science, Shopping, Social Sciences, Engineering & Technology and 2 other categories.
LiftDNA is leading in most countries, including United States, Vietnam, Tuvalu, Bulgaria and 10 other countries.
Mindset Media is leading in Egypt, Mexico, Kenya and Ecuador.