Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 107 other categories.

2 LiftDNA is leading in Football.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, France and 29 other countries.

2 LiftDNA is leading in Turkey, Denmark, Iceland, Malaysia and 2 other countries.