Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 59 other categories.

2 LiftDNA is leading in Software.

Geography

1 MSN Ads is leading in most countries, including United States, India, France, Brazil and 29 other countries.

2 LiftDNA is leading in Tuvalu, South Korea, South Africa, Philippines and 2 other countries.