OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 55 other categories.
LiftDNA is leading in Relationships & Dating.
MSN Ads is leading in most countries, including United States, United Kingdom, India, Russia and 29 other countries.
LiftDNA is leading in Bulgaria, Georgia, Lithuania, Saudi Arabia and one other country.