Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 103 other categories.

2 LiftDNA is leading in Magazines & E-Zines and Football.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, United Kingdom and 32 other countries.

2 LiftDNA is leading in Germany, Sweden, Denmark, Portugal and one other country.