OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Nabbr in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Computer & Electronics, Software and 4 other categories.
Nabbr is leading in Social Network.
LiftDNA is leading in most countries, including United States, Bulgaria, Canada, China and 13 other countries.
Nabbr is leading in India.