OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Travel and 19 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, Adult, TV & Video and 10 other categories.
LiftDNA is leading in most countries, including United States, Turkey, France, Poland and 17 other countries.
Newtention is leading in Germany, Italy, Russia, Brazil and 3 other countries.