OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, People & Society, Travel, Shopping and 20 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, Adult, TV & Video and 9 other categories.
LiftDNA is leading in most countries, including Tuvalu, United States, Australia, South Korea and 13 other countries.
Newtention is leading in Germany, France, Austria, Taiwan and 12 other countries.