OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Tourism and 6 other categories.
LiftDNA is leading in People & Society, Marketing & Advertising and Relationships & Dating.
LiftDNA is leading in most countries, including United States, Vietnam, Tuvalu, South Africa and 7 other countries.
Newtention is leading in Germany, Russia, France, Costa Rica and 3 other countries.