OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
LiftDNA is leading in Top 10K Sites and Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 23 other categories.
LiftDNA is leading in Internet & Telecom, Computer & Electronics, Humor, Software and 6 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, Germany, Japan and 14 other countries.
Open AdExchange is leading in Denmark and Norway.