OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 23 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Online Marketing, Adult and 13 other categories.
LiftDNA is leading in most countries, including United States, Poland, Taiwan, France and 17 other countries.
Open AdExchange is leading in Denmark, Sweden and Malta.