LiftDNA
4 websites

LiftDNA offers both free and paid options

http://www.liftdna.com

OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...

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Open AdExchange
8 websites

Open AdExchange is free to use

http://www.openadex.com/

New Danish website is now live: openadexchange.dk ... Targeted ads from Open AdExchange will provide you with additional earnings on top of your existing ...

Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Home & Garden and Jobs & Career.

2 LiftDNA is leading in Computers Electronics & Technology and Games.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.

2 LiftDNA is leading in United States and Morocco.