Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 27 other categories.

2 LiftDNA is leading in Internet & Telecom, Computer & Electronics, Software, Adult and 10 other categories.


1 LiftDNA is leading in most countries, including United States, France, Turkey, China and 13 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Lithuania and Guatemala.