Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 26 other categories.

2 LiftDNA is leading in Internet & Telecom, People & Society, Computer & Electronics, Adult and 12 other categories.

Geography

1 LiftDNA is leading in most countries, including Tuvalu, United States, Australia, Mexico and 10 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 6 other countries.