OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
LiftDNA is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 25 other categories.
LiftDNA is leading in Internet & Telecom, Computer & Electronics, Software, Adult and 11 other categories.
LiftDNA is leading in most countries, including United States, China, France, South Africa and 16 other countries.
Open AdExchange is leading in Denmark.