Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 19 other categories.

2 LiftDNA is leading in Internet & Telecom, Investing, Health, Online Marketing and 7 other categories.

Geography

1 LiftDNA is leading in most countries, including United States, Canada, China, France and 11 other countries.

2 Open AdExchange is leading in Denmark and Australia.