Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, Law & Government and 15 other categories.

2 LiftDNA is leading in Computer & Electronics, Software, Arts & Entertainment, Finance and 4 other categories.

Geography

1 LiftDNA is leading in most countries, including United States, Tuvalu, United Kingdom, South Africa and 7 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.