Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 26 other categories.

2 LiftDNA is leading in Internet & Telecom, Computer & Electronics, Software, TV & Video and 10 other categories.


1 LiftDNA is leading in most countries, including United States, Ukraine, Korea Republic, United Kingdom and 9 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, India, Cote d Ivoire and one other country.