OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
LiftDNA is leading in Top 10K Sites and Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 22 other categories.
LiftDNA is leading in Internet & Telecom, Computer & Electronics, Humor, Football and 5 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, China, Spain and 12 other countries.
Open AdExchange is leading in Denmark, Norway, Italy and Guatemala.