OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 26 other categories.
LiftDNA is leading in Internet & Telecom, Computer & Electronics, Software, TV & Video and 10 other categories.
LiftDNA is leading in most countries, including United States, Ukraine, Korea Republic, United Kingdom and 9 other countries.
Open AdExchange is leading in Denmark, Guatemala, India, Cote d Ivoire and one other country.