Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Real Estate and 14 other categories.

2 LiftDNA is leading in People & Society, Computer & Electronics, Software, Financial Management and 3 other categories.


1 LiftDNA is leading in most countries, including United States, France, Tuvalu, Antigua And Barbuda and 11 other countries.

2 Open AdExchange is leading in Denmark, Canada, Germany, Guatemala and 3 other countries.