Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 23 other categories.

2 LiftDNA is leading in Internet & Telecom, People & Society, Adult, TV & Video and 13 other categories.

Geography

1 LiftDNA is leading in most countries, including United States, United Kingdom, Italy, Korea Republic and 19 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.