Market Share by Top Websites

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 26 other categories.

2 LiftDNA is leading in Internet & Telecom, Computer & Electronics, Adult, TV & Video and 11 other categories.

Geography

1 LiftDNA is leading in most countries, including United States, Turkey, France, Poland and 21 other countries.

2 Open AdExchange is leading in Denmark, Gibraltar and Faroe Islands.