Market Share by Top Websites

2 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 23 other categories.

2 LiftDNA is leading in Internet & Telecom, Computer & Electronics, Humor, Software and 6 other categories.

Geography

1 LiftDNA is leading in most countries, including United States, United Kingdom, Germany, Japan and 14 other countries.

2 Open AdExchange is leading in Denmark and Norway.