OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
Despite its recent growth, LiftDNA is still behind OptiFuze in all market share segments.
OptiFuze has better usage coverage in more websites categories. Including Health, Sports, News & Media, Baseball and 12 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, Investing and 11 other categories.
LiftDNA is leading in most countries, including Canada, China, Denmark, France and 11 other countries.
OptiFuze is leading in United States, Israel and Poland.