OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to OptiFuze in all segments.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Business & Industry and 16 other categories.
OptiFuze is leading in Sports, Health, News & Media, Home & Garden and 11 other categories.
LiftDNA is leading in most countries, including Turkey, Japan, Netherlands, Russia and 19 other countries.
OptiFuze is leading in United States, Finland and India.