OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to OptiFuze in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 17 other categories.
OptiFuze is leading in Sports, Health, Baseball, News & Media and 11 other categories.
LiftDNA is leading in most countries, including United Kingdom, Canada, China, Denmark and 20 other countries.
OptiFuze is leading in India.