OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to OptiFuze in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Arts & Entertainment, Business & Industry and 17 other categories.
OptiFuze is leading in Sports, Health, News & Media, Baseball and 12 other categories.
LiftDNA is leading in most countries, including United Kingdom, China, Denmark, Italy and 20 other countries.
OptiFuze is leading in United States.