OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to OxaMedia in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 15 other categories.
OxaMedia is leading in Movies, News & Media and Health.
LiftDNA is leading in most countries, including United States, Canada, Germany, China and 12 other countries.
OxaMedia is leading in Greece.