Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, News & Media and 38 other categories.

2 LiftDNA is leading in Internet & Telecom, Arts & Entertainment, Software, Adult and 7 other categories.


1 Parrable is leading in most countries, including United States, China, Mexico, Japan and 18 other countries.

2 LiftDNA is leading in Turkey, Kuwait, Barbados, Netherlands and 5 other countries.