Market Share by Top Websites

1 Parrable is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Shopping, Business & Industry, Food & Drink, News & Media and 19 other categories.

2 LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 14 other categories.

Geography

1 LiftDNA is leading in most countries, including China, France, South Africa, Thailand and 12 other countries.

2 Parrable is leading in United States, Mexico, Colombia, Italy and 8 other countries.