Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 100 other categories.

2 LiftDNA is leading in Magazines & E-Zines and Social Network.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 36 other countries.

2 LiftDNA is leading in China, Romania, Philippines, Lithuania and 2 other countries.