OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 65 other categories.
LiftDNA is leading in Relationships & Dating.
PocketCents is leading in most countries, including India, United States, Indonesia, Philippines and 15 other countries.
LiftDNA is leading in Canada, Germany, China, France and 8 other countries.