OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to PocketCents in all segments.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 56 other categories.
LiftDNA is leading in Investing and Relationships & Dating.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 12 other countries.
PocketCents is leading in India, Egypt, United Arab Emirates, Pakistan and 9 other countries.