Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 104 other categories.

2 LiftDNA is leading in Humor and Relationships & Dating.


1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 36 other countries.

2 LiftDNA is leading in Netherlands, Sweden, Romania, Portugal and 2 other countries.