Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 112 other categories.

2 LiftDNA is leading in Humor, Relationships & Dating and Search Engine.

Geography

1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, India and 33 other countries.

2 LiftDNA is leading in Mexico, Thailand, South Africa, Romania and 4 other countries.