Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Health and 69 other categories.

2 LiftDNA is leading in Relationships & Dating and Humor.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Russia and 39 other countries.

2 LiftDNA is leading in France, Hungary, Italy, Latvia and 4 other countries.