OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 54 other categories.
LiftDNA is leading in Search Engine, Relationships & Dating and Humor.
LiftDNA is leading in most countries, including China, Denmark, France, Germany and 8 other countries.
Pulse360 is leading in United States, United Kingdom, Ireland, Iraq and one other country.