OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 64 other categories.
LiftDNA is leading in Marketing & Advertising, Relationships & Dating and Search Engine.
Pulse360 is leading in most countries, including United States, Canada, United Kingdom, India and 32 other countries.
LiftDNA is leading in Tuvalu, Timor-leste, South Africa, Montenegro and one other country.