OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to ReferLocal in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Arts & Entertainment, Online Marketing and 19 other categories.
ReferLocal is leading in Business & Industry, News & Media, Tourism, Travel and 3 other categories.
LiftDNA is leading in most countries, including Poland, Taiwan, France, Russia and 20 other countries.
ReferLocal is leading in United States.