OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
Despite its recent growth, LiftDNA is still behind ReferLocal in all market share segments.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 18 other categories.
ReferLocal is leading in Business & Industry, News & Media, Travel, Tourism and 3 other categories.
LiftDNA is leading in most countries, including United Kingdom, Canada, China, Denmark and 20 other countries.
ReferLocal hasn't got a lead over LiftDNA in any country.