OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to ReklamZ in all segments.
ReklamZ has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Soccer, Business & Industry and 18 other categories.
LiftDNA is leading in Internet & Telecom, Computer & Electronics, Adult, Software and 6 other categories.
LiftDNA is leading in most countries, including United States, Japan, Netherlands, Russia and 20 other countries.
ReklamZ is leading in Turkey.