OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Result Links in all segments.
LiftDNA has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Software, People & Society and 4 other categories.
Result Links is leading in Games.
LiftDNA is leading in most countries, including United States, France, South Korea, Tuvalu and 9 other countries.
Result Links is leading in Japan.