OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Result Links in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Software, Business & Industry and 11 other categories.
Result Links is leading in People & Society, Music & Audio, Games, Religion & Spirituality and 3 other categories.
LiftDNA is leading in most countries, including United States, Italy, Ireland, India and 11 other countries.
Result Links is leading in Indonesia and Japan.