OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to RetailMaven in all segments.
LiftDNA has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Computer & Electronics and 16 other categories.
RetailMaven is leading in Games and Shopping.
LiftDNA is leading in most countries, including United States, Italy, Ireland, India and 12 other countries.
RetailMaven is leading in Australia, Canada and Sweden.