OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to RevenueMax in all segments.
LiftDNA has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, TV & Video and 13 other categories.
RevenueMax hasn't got a lead over LiftDNA in any websites category.
LiftDNA is leading in most countries, including United States, China, Denmark, Canada and 15 other countries.
RevenueMax is leading in Germany and Hong Kong.