Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 80 other categories.

2 LiftDNA is leading in Online Marketing, Football and Relationships & Dating.


1 Sanoma is leading in most countries, including Romania, Finland, Denmark, Lithuania and 41 other countries.

2 LiftDNA is leading in China, Poland, South Africa, Thailand and 3 other countries.