Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 59 other categories.

2 LiftDNA is leading in Humor, Online Marketing, Relationships & Dating and Football.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 25 other countries.

2 LiftDNA is leading in United Kingdom, Germany, Japan, China and 5 other countries.