Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 57 other categories.

2 LiftDNA is leading in Humor, Football, Relationships & Dating and Online Marketing.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 13 other countries.

2 LiftDNA is leading in United Kingdom, Netherlands, China, Romania and 5 other countries.