OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Shopzilla in all segments.
Shopzilla has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Computer & Electronics, Consumer Electronics and 53 other categories.
LiftDNA is leading in Marketing & Advertising and Relationships & Dating.
Shopzilla is leading in most countries, including United States, Canada, Russia, United Kingdom and 18 other countries.
LiftDNA is leading in Sweden, South Africa, Vietnam, Israel and 2 other countries.