OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Shopzilla in all segments.
Shopzilla has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, People & Society and 54 other categories.
LiftDNA is leading in Financial Management and Relationships & Dating.
Shopzilla is leading in most countries, including United States, Canada, India, Australia and 21 other countries.
LiftDNA is leading in Tuvalu, Saudi Arabia, Lithuania, Israel and 2 other countries.