Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 111 other categories.

2 LiftDNA is leading in TV & Video, Football and Relationships & Dating.


1 Silverpop is leading in most countries, including United States, United Kingdom, Australia, Germany and 37 other countries.

2 LiftDNA is leading in Sweden, Spain, Lithuania and Denmark.