Market Share by Top Websites

1 Silverpop is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Death and 112 other categories.

2 LiftDNA is leading in Relationships & Dating and Football.

Geography

1 Silverpop is leading in most countries, including United States, United Kingdom, Australia, Canada and 34 other countries.

2 LiftDNA is leading in Denmark, Argentina, Norway, Romania and 2 other countries.